Inbox-friendly and scroll-proof. We craft emails people actually open and click with cadence, context, and just the right amount of sass.
2. The Bigger Picture
Your email list is full of potential — but most of it goes untapped.
Too many brands treat email like an afterthought: random blasts, vague newsletters, or endless promotions with no strategy. The result? Unsubscribes, low clicks, and missed revenue.
Email should feel like a conversation, not a broadcast. Done right, it keeps you top-of-mind, builds trust, and drives consistent, measurable results.
3. Why Mailings Matter
Email is still one of the highest-performing channels — when it’s done well.
But most email marketing gets ignored because it’s trying to talk to everyone, all at once, with no clear point. Or it sounds robotic. Or worse: desperate.
Great mailings are about cadence, voice, and timing. They deliver value, spark emotion, and make clicking feel natural — not like a chore.
4. What This Includes
- Voice-aligned email copywriting (newsletters, campaigns, flows)
- Strategy for frequency, timing, and list segments
- Automated flows (welcome, nurture, promo, reactivation, etc.)
- Manual campaigns with purpose, not filler
- A/B testing and subject line optimization
- Optional setup in tools like Loops, Mailchimp, Klaviyo, etc.
5. This Is For You If...
- Your emails aren’t getting opened or clicked
- You want to send consistent, high-quality messages
- You need a better welcome or reactivation flow
- You believe email can still be smart, fun, and high-converting
6. Not the Best Fit If...
- You just want to send a one-off email blast
- You’re looking for high-frequency, low-effort content
- You’re not open to refining your tone or strategy
7. What You Walk Away With
- Mailings that sound like you — only better
- Consistent campaigns that build trust and drive action
- Automated flows that nurture, not nag
- Higher opens, more clicks, and a list that actually engages
8. Proof It Works
“We used to send emails just to tick a box. Now people reply, click, and even look forward to them. Kaffie helped us finally do email right.”
— Tine D., Marketing Lead at Zeewaardig
9. FAQs
Tags: Mailings – tools we support, setup vs strategy, automation flows, deliverability best practices, frequency planning, tone of voice calibration, etc.
10. Convert Block
Your list deserves more than lazy blasts.
Let’s craft mailings people actually want to read — and click.
→ Book a mailing strategy session or send over your next campaign.
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