If you don’t say who you are, someone else will. We help you claim your space clearly, confidently, and in a way no one else can copy.
2. The Bigger Picture
You know you're different — but does your audience?
In a world of endless options, people need a reason to choose you. If you’re not owning your positioning, someone else is shaping it for you — often in a way that sells you short.
The strongest brands don’t just stand out. They stand for something. Positioning makes that possible.
3. Why Positioning Matters
Most businesses blend in because they’re afraid to narrow down.
They try to please everyone, which means they resonate with no one. The result? Bland messaging, price-driven decisions, and leads that never convert.
Great positioning is not about being different for the sake of it — it’s about being different for someone. When done right, it sharpens your offer, aligns your team, and builds trust faster.
4. What This Includes
- Market & competitor positioning scan
- Ideal client clarity & customer mapping
- Core positioning statement
- Brand promise & proof points
- Messaging directions to activate your positioning
- Alignment with pricing, brand, and content strategy
5. This Is For You If...
- People don’t “get” what you do (or why it matters)
- You’re entering a new market or shifting direction
- You want to stop competing on price
- You’re building or rethinking your brand strategy
6. Not the Best Fit If...
- You want to keep it vague to appeal to everyone
- You’re not open to making strategic trade-offs
- You want flashy messaging without the strategic foundation
7. What You Walk Away With
- A clear, ownable position in your market
- Language that resonates with your best-fit clients
- A north star for your brand, content, pricing, and sales
- Confidence in what you stand for — and how to say it
8. Proof It Works
“Positioning used to feel like a guessing game. Kaffie helped us claim our edge — and now people quote our pitch back to us.”
— Nina V., Marketing Lead at Frahm Studio
9. FAQs
Tags: Positioning – difference from branding, implementation tips, timeline, how it’s used across teams, etc.
10. Convert Block
If you don’t define your position, the market will do it for you.
Let’s make sure what you stand for is sharp, true, and unforgettable.
→ Book a positioning session or clarity call.
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