Two weeks in, and I can already tell: at Kaffie, you’re not just an intern. From day one, you step in as a Chief Problem Solver. No repetitive tasks, but real projects where you can make an impact. But let’s rewind for a second and take a look at how I got here and what I’ve been working on so far.
When searching for an internship, I knew I didn’t just want a ‘marketing internship.’ I wanted to work on projects that do more than just promotion, marketing that actually drives change. At Kaffie, it’s all about behavioral change, strategic impact, and marketing as the bridge between ideas and action. And that’s exactly what I’m diving into now.
From Plan to Reality: My First Projects at Kaffie
Espresso Sessions: Creating Impact from Day One
My first big challenge? Preparing and attending the Espresso session with RS Motors. This isn’t your typical marketing meeting but a six-month strategic program(one meeting each month) focused on behavioral change.
To ensure a successful first session, I had to think beyond the basics and ask the right questions:
- How do we make sure participants truly engage?
- What approach works best to drive behavioral change?
- How do we structure the session to maximize interaction?
My role was to help shape the setup from strategy to execution. And I loved every part of it. This is marketing that goes beyond communication; it’s about persuading people and driving real change.
Gravifill & 3D Tools: A Smart Update with Impact
Another key project was crafting a newsletter for 3D Tools. Gravifill, a product making its way into international markets, needed to be presented in a compelling way.
Here, I had to think strategically:
- How do you communicate a technical product clearly and persuasively?
- How do you showcase Gravifill’s growth without overwhelming readers with technical details?
- How do you make a newsletter informative yet action-driven?
- How do you write an email from someone else’s perspective, making it sound natural and personal?
The key? Telling a story that doesn’t just inform but convinces.
Forms & Data: Marketing That Guides Decision-Making
Marketing isn’t just about creativity, it’s also about structure and data. Another project I worked on was creating forms for internal processes and customer interactions.
What might seem like a simple form is actually a strategic exercise in usability and conversion optimization:
- Which questions ensure people respond quickly and efficiently?
- How do you keep a form short without losing essential information?
- How can form data be leveraged to make better marketing decisions?
This project highlighted how marketing isn’t just about communication. It also structures how businesses interact with their customers.
Templates & Notion Pages: Creating Efficiency at Scale
Efficiency is key in marketing. Instead of creating new documents and presentations for every client, I developed reusable Notion pages that can be sent to different customers.
For example, I created a Notion page about Espresso Sessions and another about the communication budget. These templates can be used across various projects, making the workflow more efficient and scalable. Now, instead of starting from scratch for every client, we have structured, well-thought-out pages ready to go.
This approach saves time, ensures consistency and makes sure every client gets high-quality information in a streamlined way.
Navigating Forward
At Kaffie, you don’t just follow a set path. You help steer the ship. Every project is a new wave, every challenge a chance to adjust the sails. So far, the waters have been exciting, and I’m eager to see where the next tides will take me.
The horizon is wide open, and I’m steering straight ahead. Let’s see where this ship sails next.
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